In this practical and researched-based book, culture experts Jamie Notter and Maddie Grant identify eight primary culture patterns that keep many organizations stuck with ineffective cultures that hold them back. Using real-world case studies, an extensive analysis of over 1 million points of culture assessment data, and a decade of culture change work in the trenches, they offer concrete strategies for solving age-old problems related to innovation, information sharing, agility, and silos. They share a framework for rapid culture change that has been used successfully in a variety of industries, and they debunk several popular myths about what culture is and how to change it. The organizations that change culture the fastest will win, and you can use this book as your guide.