success, but there are formulas. Storytelling is the most effective communications formula to strengthen your business, improve sales and gain customer and associate loyalty. All successful brands are dynamic storytellers, showcasing their products and services in a way that makes a strong and emotional connection with not only prospective customers, but employees as well. Storytellers Magic: The Storytelling Business Journal is an easy-to-read, easy-to-detail, step-by-step guide for your business to help you craft and design all the elements of your story and have access to it all in one place. We have created systems to assist you in developing a communications strategy to ensure that your narrative is effective and consistent with your business operations.