Strategy is an important facet but not the only determinant for success. Devising the strategy in the first place, deploying assets, following a financial model that supports the strategy, picking the right leaders, and company culture all play critical roles.

In this book, the authors share an approach for businesses to thrive during good and bad times. Reflecting on their diverse experiences in business and academia, they answer questions such as:

- Why do some firms become winners while others lose?

- How do successful firms create and sustain value?

- Why do firms that were once great suddenly fail?

Most importantly, the authors provide a framework for senior executives to make decisions even during times of crisis.

The book includes an appendix of insights and predictions about the impact of COVID-19 on business leadership. The crisis has implications on short- and long-term priorities, the pace of innovation, and the role of leaders.