1True leadership emerges naturally when purpose is threatened by circumstance in the presence of a champion. Purpose is the treasure and leadership its guardian. For you to be known or perceived as an effective leader, you must be willing and able to champion a compelling purpose in the presence of a significant threat.

This is just one of the many high-stakes leadership principles that John M. Collins draws from his storied career as one of America's most respected forensic laboratory executives. From the bombing of the 1996 Olympics to the brutal slaying of a young fashion model near Chicago, Collins gives you a front-row seat inside of pressure-packed, life-and-death situations where two opposing styles of leadership confront each other in a primitive and dangerous struggle. By observing this struggle, you will come to appreciate that both styles live within you, but only one will guide you to becoming the leader people can trust when everything is on the line.

Now retired from his forensic science career, John M. Collins works in private practice as an executive leadership coach specializing in people, teams, and organizations in positions of public trust - individuals and teams whose decisions have a direct impact on the quality and duration of people's lives. In these environments, there is a high sensitivity to changing styles of leadership. But as Collins explains in THE NEW SUPERIOR, the more toxic approaches to influencing people come naturally to us, while the more thoughtful and engaging ones don't. This means there is a choice to be made. What choice will YOU make?