2Business Character Matters: The Ten Habits of Highly Successful Managers embodies several fundamental principles of character development and self-improvement. The habits are basic and represent the internalization of correct principles upon which lasting business success is based. This is a must read book about character-how changing your unsuccessful habits can bring success in every area of your business career and life. The main idea of the book is to develop yourself and grow as a person and manager. You will learn about the ten habits that have contributed to the effectiveness of the world's most successful managers. You are responsible for your organization's effective, efficient operation. Effectiveness gets things done correctly and in the proper order. This book is about self-mastery and ultimately about mastery in self-control and team building. Jordan reveals that to succeed in business, you need a strong character that you can rely upon. Therefore, business character is essential to success. Read this book so that you may become a highly successful manager. Studying professional management habits can result in improved performance, clearly defined goals, higher success rates, and reduced waste. It can make the difference between inefficiency and productivity.