Hip-hop as a whole is like any successful business that consistently evolves over time. It falls in line with the ever-changing demands of the people, as well as introducing future advancements. Hip-hop, one of the world's most successful genres, is nothing short of extraordinary. Its growth is always escalating to higher peaks, and the evolution of hip-hop is ever-changing.

The Sound of Business Seeing Entrepreneurship Through Hip-Hop was written to take you on a ride to discover how hip-hop and entrepreneurship flow so well together and how an entire organization can be run embracing some its creativity, principles and awesome music.