Companies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and thousands of software packages - not to mention the competing claims of vendors.

With his unique Bullseye Marketing approach, Louis Gudema cuts through the noise and prioritizes the fastest, least expensive ways for companies to increase leads and sales while delaying slower, more expensive programs. Ironically, many companies do the exact opposite, starting with programs like social media and content marketing that can take a couple of years or longer to produce significant results.

In this book you'll learn:

• The "marketing assets" that every company has but few fully utilize
• How to implement the three-phase Bullseye Marketing approach:
  • Fully exploit your existing marketing assets
  • Sell to people who want to buy now
  • Cast a wider net with long-term awareness and branding programs
• Which marketing software programs are most useful when building out a marketing program
• How to build a modern marketing team
• The agile marketing method that is perfect for implementing the Bullseye approach
• How to bridge the gap between marketing goals and business goals

Useful for almost any company, Bullseye Marketing is especially so for small- and mid-sized businesses with up to 1,000 employees.

Bullseye Marketing includes 100s of tips and best practices that you can start using now to improve your business results. And interviews with modern marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg.