oaches get the best from their athletes? How do top coaches design practices, inspire their players, and build teams that sustain their excellence season after season? How do they instill high-performing behaviors? Do they coach men and women differently? What about coaching their own children? Most importantly, are these secrets available to the rest of us coaching youth, high school, and college teams? In Every Moment Matters, renowned coach educator John O'Sullivan has collected hundreds of interviews with top coaches, sport scientists, psychologists, and athletes and distilled them into a blueprint for becoming a more effective and inspiring leader. Great coaches realize something that others do not: every moment matters! You must be intentional about everything you do. Whether you are coaching your local youth soccer team, leading your high school football program, or competing for an NCAA championship, Every Moment Matters will give you the tools and strategies to become the coach you always wished you had, and the coach today's athletes are craving. Get ready to have your best season ever!