Learn the Secrets of Successfully Selling to CIOs
If you sell technology to CIOs, you know getting their attention is harder than ever. How can you break through the barriers to win their business? David Silverstein and Randy Gaboriault go straight to the source--CIOs themselves--for insider insights on what works, what doesn't, and what they wish salespeople would do differently.
In this book, you'll learn everything you need to: