Amelia Reegenpaupp doesn't know what to do: save imagination or save her mom. After spending three years basking in the whimsical wonders of the World of Imagination, Amelia returns to Earth's Reality and finds that Mortimer Media III, who controls practically everything, is eliminating creativity and imagination and has kidnapped her mom. With the help of her best friend, Kai, and Mr. Charles (a mysterious old guy with a magical cane), Amelia must discover a way to restore imagination and get her mom back.