Greatness is the ability to unleash the best version of yourself, your team, and your organization.

Ever since the dawn of civilization, greatness has been the voice of our human spirit. It is not an outcome, but a way of living. We are in a constant chase after meaning and progress. We seek to find the best possible version of everything, including ourselves, yearning to unleash our potential and make an impact.

Greatness is not exclusive to athletes or famous people who have left their footprints in our world. It concerns every one of us-you and me, people who choose to find meaning, the voice to lead a purpose-driven life, and the courage to make a meaningful contribution. Can you imagine the impact you and your organization would have if you harness the power of greatness and tap into the highest reaches of potential, inspiration, and execution?

Greatness is not a philosophy or a strategy. It is a deliberate commitment to inspire engaged colleagues, fashion customer excitement, produce exponential results, and leave a distinct footprint in the world. In Greatness is NOWhere, Melkart examines three principles to enable greatness:

Principle 1: You can't be what your culture is not

How do you promote and inspire a winning culture-that intangible and hidden mark of distinction that literally shapes everything you do?

Principle 2: You can't be what your people are not

How do you translate talent to performance, surround yourself with the right, talented, and passionate colleagues, and bring out the gold in others?

Principle 3: You can't be what your investment is not

How do you bring your investment to the world, deliberately evoke emotions in your customers, and convert your customer experience into one that chills and thrills?

Greatness is NOWhere answers all these questions and more and shares three Principles, 15 Truths, and 20 Tools to jazz up your culture, pep up your people, spice up your customer experience, and ultimately unleash greatness.

The Truths presented in this book represent the accumulation of knowledge and insights Melkart Rouhana have gained throughout the years, drawing on a wealth of thoughts, practices, and experiences of great organizations, executives, authors, researchers, and practitioners. In Greatness is NOWhere, Melkart Rouhana shares a roadmap that will guide you to find greatness and lead your people and organization to ultimately unleash their potential and, in the process, impact the future of our world.

The call is for greatness.

You have a voice.

Choose the road to greatness.

Step up! The choice is yours.