Marketing Fashion, Second Edition: Strategy, Branding and Promotion
Marketing Fashion, Second Edition: Strategy, Branding and Promotion
Posner, Harriet
product information
Condition: New, UPC: 9781780675664, Publication Date: Sat, August 1, 2015, Type: Paperback ,
join & start selling
description
4Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Sex and Suits: The Evolution ...

by Hollander, Anne

Paperback /Paperback

$26.31

Cricut for Beginners: The Ultimate ...

by Baker, Rachel

Paperback /Paperback

$13.46

Vogue Essentials: Little Black Dress

by Fox, Chloe

Hardcover /Hardcover

$15.00

listens & views

FUR MICH SOLL'S ROTE

by KNEF,HILDEGARD

COMPACT DISC

out of stock

$20.99

DON'T LET THE DREAMER DIE

by CHANEL,COLLEEN

COMPACT DISC

out of stock

$12.25

30 YEARS IN THE MAKIN'

by JERUSHA-LEE

COMPACT DISC

out of stock

$13.75

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.