The text is organized chronologically and emphasizes the role the press played in the American Revolution to the present. Each chapter presents a story about media development, featuring a colorful and impressive cast of characters that includes, among others, James Franklin, Ida Tarbell, Bob Woodward, Margaret Bourke-White, Walter Cronkite, and Tarana Burke. Some of the players set standards for aspiring media professionals and others reveal tales of triumph, deceit, and the undeniable importance of freedom of speech and a free press.
The fourth edition features new chapters that cover women's rights, civil rights movements, significant moments in media history (such as 9/11 and the 2020 pandemic), fake news, bias news, and the social media presences of Barack Obama and Donald J. Trump. The text includes a streamlined introductory chapter, expanded coverage of women journalists during the Civil War, new American Media Profiles and timelines, new chapter opening quotations from famous communicators, and probing History Matters boxes that relate historical events and effects to the present day.
At once an enjoyable and highly compelling text, American Media History is ideal for introductory courses in journalism, mass communication, and media history.