4This social and cultural analysis provides a new understanding of Kazakhstan's younger generations that emerged during the rule of Nursultan Nazarbayev, who has been presiding over Kazakhstan for the thirty years since the collapse of the Soviet Union. Half of Kazakhstan's population was born after he took power and have no direct memory of the Soviet regime. Since the early 2000s, they have lived in a world of political stability and relative material affluence, and have developed a strong consumerist culture. Even with growing government restrictions on media, religion, and formal public expression, they have been raised in a comparatively free country. This book offers the first collective study of the "Nazarbayev Generation," illuminating the diversity of the country's younger generations and the transformations of social and cultural norms that have taken place over the course of three decades. The contributors to this collection move away from state-centric, top-down perspectives in favor of grassroots realities and bottom-up dynamics in order to better integrate sociological data.