2The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy.

All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how its website is performing in terms of attracting, informing and converting visitors. In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking.

You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.

What has been added in the 3rd edition:

• Google Analytics in Business
• Universal Analytics new setup process
• Update to the permissions of Google Analytics
• GA 4 structure
• Google Analytics 4 Overview
• GA 4 - Navigation pane - Reports
• GA 4 - Exploration
• GA 4 - Advertisement reports
• GA 4 - Configure

Section 1: Introduction To Web Analytics

• An Introduction
• Reasons To Master Google Analytics
• The Importance Of Analytics In Today's Market
• Why Is Analytics Important For Businesses?
• Analytics And Behaviours
• The Method
• Important Web Trends And Analytics Tools
• Are You Taking Full Advantage Of Data & Analytics?

Section 2: Digital Marketing

• Intro To Digital Channels
• Things You Need To Know About Digital Marketing

Section 3: Introduction To Google Analytics

• Getting Started With Google Analytics
• Success In Ga Requires 3 Steps
• Google Analytics Site Structure
• The Ga Setup
• Google Tag Manager
• Google Analytics Important Terms
• Google Analytics Admin

Section 4: Google Analytics 4.0

• Introduction To GA 4
• What Is New About GA 4.0
• GA 4.0 And Sem 101
• Setting Up GA 4.0
• Permissions In GA 4

Section 5: Universal Analytics Reports

• Digital Marketing Analytics Reports.
• The Audience Report
• The Acquisition Report
• The Behaviour Report
• The Conversion Report
• Reporting With Your Business In Mind
• Segment
• Web Analytics Metrics Businesses Should Pay Attention To

Chapter 6 - GA 4 Reports

• GA 4 Structure
• Google Analytics 4 Overview
• Navigation Pane - Reports
• Exploration
• Advertisement Reports
• Configure

Chapter 7 - Analytics Integration

• Dashboarding
• Google Analytics & SEO
• Google Analytics & Content
• Google Analytics & SEM
• Google Analytics And Social
• Google Optimizer & Ab Testing
• Bonus Chapter - Analytics Questions For Every Business.