Welcome to Beginning Baby, a line of novelty board books and gifts designed to give little ones a bright start! Vetted by early childhood experts and thoughtfully created with input from parents and caregivers, each Beginning Baby book explores educational concepts tied to early learning milestones, building a foundation for a strong beginning.

An adorable and energetic cast of animal characters guide babies through early learning concepts in a playful way that reinforces ideas through rhythm and repetition and engages eyes and hands with flaps, moving parts, mirrors, or tabs. With its captivating interactive elements, colorful and decorative designs, and strong educational framework, Beginning Baby makes growing and learning for babies as easy as playing and dreaming--and also makes the perfect gift for new and growing families.

Join the Beginning Baby animal friends for a day full of fun at Color Camp! Babies will learn to identify nine different colors as they tap, touch, and count their way through an activity-packed day.

DEVELOPMENTALLY APPROPRIATE: Every book is conceived and written to address milestones in a baby's life, from fine motor skills to shape recognition and emotional awareness.

CUTE CHARACTERS: Evoking Richard Scarry's characters, but for much younger readers, these adorable characters--from an artistic llama to an active monkey and a gardener octopus--teach toddler concepts while promoting socialization and community.

TEACHES COLOR AND SO MUCH MORE: The fun seek-and-find game of looking for colored objects in each tabbed section will delight and amuse children. This book also gives kids practice in fine motor skills and storytelling while introducing them to the schedule of a typical day at camp, including snack time, crafts, and games.

QUIET AND ACTIVE THINGS TO DO: The different characters in this book enjoy doing very different activities, which shows kids that there are many ways of having fun.

BEAUTIFULLY DESIGNED FOR DISCERNING EYES: Bright, peppy colors and patterns make this series of books attractive for both babies and adults!

Perfect for:

• Baby shower or new baby gift for new parents or expanding families
• Grandparents, uncles, aunts, and siblings to share with baby
• Teachers and educators at daycare and early childhood centers
• Anyone looking for an interactive children's book for infants, toddlers, or preschoolers
• Readers who enjoy playful Dr. Seuss and Eric Carle books, Sandra Boynton board books, and other popular lift-the-flap board books for toddlers