Social Media Marketing is invaluable for businesses at any level. The reason is that social media is naturally predisposed to providing information out. Marketing in itself involves pushing information about your business, it's services and values to prospects, in the hope that they would respond positively, patronizing you and hence increasing your customer base.

Every type of marketing involves informing as many people as possible about your business. Social Media marketing is therefore invaluable, as it provides access to perhaps the largest number of people. Far much more than any conventional or offline method can boast off. Another significant advantage of social media advertising is that it provides a personalized platform to deal with prospects and customers. People can comment, share, tweet and even tag their friends on content generated by your business's social media page or account. This is very powerful, because it provides a personalized experience, and the prospect or customer can feel like a part of the company's business stories.

As an added bonus, you get to talk to and collect responses and valuable market data from your audience directly. Compared to traditional mass media marketing such as Television or Radio, it is much easier to track and evaluate the success of your adverts or marketed content. You can know within a few hours or days what your audience or target market thinks about that content, and in the world of marketing, customer feedback is invaluable. After all, your product is only good as your customer thinks it is.

If your business is not utilizing social media in any form, then you are quite far behind the curve. You will find some of the tips about social media marketing in the chapters of this book that include:

• Understanding social media better
• Getting to know the platforms
• What is affiliate marketing
• How affiliate marketing is a money making machine
• Facebook marketing
• Instagram marketing
• Twitter marketing
• Youtube marketing
• Online marketing in 2020
• Marketing strategies
• The top 13 mistakes you shouldn't make in affiliate marketing
• Deepening how to apply growth hacks and analytics

If you aren't strategic in your use of social media, you might eventually end up posting for posting sake, not making any progress, worse still, you will give off a wrong impression to your followers, and possibly damage your brand and reputation. So, slow down and get a good plan and then stick to it. A marketing strategy and plan are similar but not exactly the same thing. Your strategy takes into consideration where you need to get to, your goals in essence, and determines your outlook and approach while your plan outlines what exactly you need to achieve your goals.