For the last few years, you have debated about establishing your company. You've worked in retail for 10 years and watched thousands of people walk out of the clothing store because of the prices. You talked to dozens of customers who stated they would support a second-hand thrift store. In fact, the more you talk about this store, the more excited your customers become as they could afford the prices. "Everyone wants to be able to buy a new shirt or pants," one of your customers tell you. After thinking about this comment and realizing this isn't an option for everyone in your city because of the high prices at the current store, you decide to establish a thrift store in your community.

You already have a good sense of your target audience because of your previous experience. But you still take time to conduct thorough research and send out questionnaires. You research the best location for your thrift store, establish your business according to state law, and develop a business plan. After about a year, you are in your new building with a plan to open the doors within a couple of months. You are just missing one main factor and that's your social media advertising. You know Facebook will help grow your business, but you are unsure of the steps in this process. This guide will focus on the following:

1. - Why use Instagram?
2. - How Instagram works; the different functionalities
3. - How to make a great Instagram account
4. - How to make money from Instagram page
5. - Why content needs to be effective
6. - Building a personal brand in 2019
7. - How to do lead magnet on Instagram like a pro
8. - Creating an effective marketing strategy
9. - Why Instagram for social marketing
10. - Best apps to use to market your brand on Instagram
11. - Building value and setting up your account for success
12. - Common mistakes to avoid when marketing on Instagram
13. The best tips for growing your Instagram business-
14. Top reasons to advertise on Facebook
15. Account set-up
16. Fan pages
17. Ads creation
18. Ads types
19. The Facebook business manager
20. Targeting
21. Budgeting and a/b testing
22. Lookalike audiences
23. The Facebook pixel
24. Instagram advertising overview
25. Funnel marketing on Facebook
26. Analyzing results and optimization
27. Common mistakes and how to avoid them