an" for his new platform game, Donkey Kong, it's highly unlikely that he realized he was creating the most recognizable gaming character of all time. That's exactly what happened though, and after a quick name change to Mario as well as a change in job professions (he started off life as a carpenter) the mascot to end all mascots was born. Everyone remembers the first time they discovered the princess they were rescuing was in another castle, or their first encounter with Bowser. They remember the impact of witnessing a 3D Mario in Super Mario 64 or the time they teared across Rainbow Road in Super Mario Kart. There is no denying that Mario has had an incredible impact on the games industry, and this book celebrates every aspect of the popular character.