's a fool's errand. Do interesting instead. Make the world light up by paying attention.

In this book, writer and strategist Russell Davies has rounded up a bunch of interesting people to help you:

• Notice more - practise paying attention and everything gets more interesting
• Collect more - gather together what you've noticed, new ideas pop out
• Share more - get good at sharing it all and more magic arrives.

You'll turn the things you notice into a compost of creativity - slow hunches, spark files, scrapbooks and moodboards. It's where unexpected elements collide to form new ideas. Then you'll share those ideas. And you'll learn something about yourself - your passions and interests. Your life and work will become more creative, fulfilling and fun.

Interesting isn't a personality, it's a decision. Don't hunt for diamonds. Get fascinated by pebbles.