Fergus the Flamingo is a story about a flamingo that is unlike the rest of the flamingos. Fergus chooses to go against the crowd and likes to follow his heart. Fergus the Flamingo is a message to our young people that it is ok to be yourself exactly the way you are and to embrace your uniqueness. This book is aimed at a target audience up to ten-year old's in helping them with self-discovery and leaning that they can be who they want to be. The message of Fergus the flamingo is to remind children that it's extremely important for them to learn at a young age that is ok to be different, to not necessarily feel as though they fit in and to be remember to always be themselves. To let their creativeness flow, to be who they were destined to be and to remember that things will all work out in the end.