Crystallizing Public Opinion
Crystallizing Public Opinion
Bernays, Edward
product information
Condition: New, UPC: 9781935439264, Publication Date: Mon, August 1, 2011, Type: Paperback ,
join & start selling
description
is created and shaped, Edward Bernays's 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

Public School Superhero

by Patterson, James

Paperback /Paperback

To Raise a Boy: Classrooms, ...

by Brown, Emma

Hardcover /Hardcover

$21.00

American Racism and What You ...

by Scott, Donald L.

Paperback /Paperback

$5.73

What It Means to Be ...

by Snead, O. Carter

Hardcover /Hardcover

$41.00

listens & views

OPERA ARIAS

by ONEGIN,SIGRID

COMPACT DISC

out of stock

$19.75

HIP-NOTIC SHOUT ON

by MAKERS

COMPACT DISC

out of stock

$8.75

TAO OF YO

by YOHIMBE BROTHERS

COMPACT DISC

$15.75

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.
promoting relevance through notable postings ]
share it, buy it, sell it ]

A notem is a post that highlights an experience, idea, topic of interest, an event ... whatever a member believes worthy of discussion. Each notem becomes a pathway by which to make meaningful connections.

notems is a free, global social network that rewards members by the number and quality of notems they post.

notemote® © . Privacy Policy. Developed by Hartmann Software Group