ip is not the solution to every business problem or sustained business success. The answer lies in the culture of the organization. Strong business leaders follow their organization's culture and guide with a system of beliefs called Cultureship. Business managers who practice Cultureship know that developing and leading high-performing cultures can be learned and taught. Backed with irrefutable evidence, Cultureship introduces this system of beliefs and illustrates how changing culture can quickly lead to better business results; how every employee wants to grow, serve, and perform; how associates ultimately own the culture; and how successful leaders don't tell, they lead. Once you understand each of the ten beliefs and how they fit together as a unified whole, you will be on your way to becoming a great leader. Applying Cultureship to your own business, whether you're a novice or a more experienced manager, will differentiate your organization, increase productivity, lead to higher profits, and elevate you to a more advanced level of personal leadership success.