most critical aspect of leadership. Have you?The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.Self-leadership. It begins and ends with YOU(TM).In Leading YOU(TM) The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors.Packed with real-life executive coaching case studies from around the globe, this book will help you: - Strengthen your Executive Presence and build an outstanding leadership brand.- Quit acting like a victim of your calendar, your time, and "the system." - Utilize powerful mind management techniques to stop limiting behaviors.- Learn how to successfully manage "up" to bosses and "across" to peers.- Promote yourself without bragging, to help you gain visibility and the job you want.- Successfully influence others even if you don't have an official title or authority.Leading YOU(TM) not only cuts to the core of what's needed for effective self-leadership, but it's also the only book to identify and explain the relationship between self-leadership and a winning leadership brand-the Trademarked YOU(TM)(R). Together with the award-winning companion book, Would YOU Want to Work for YOU(TM)?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership."Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!" Philip Yuen, CEO, Deloitte Southeast Asia"You may excel at managing others, but unless you look inward to manage yourself first, your career is likely to stagnate rather than ignite. Leading YOU(TM) is a must read." Peter Walker, CEO Asia Pacific, ThyssenKrupp Elevator