7In one hundred short essays David Collard navigates James Joyce's astonishing cultural legacy in the century since the publication of Ulysses in 1922. Holding up a funhouse mirror to our times, Collard finds a multitude of Joyces, in often ludicrous disguises, wherever he looks-whether at Ally Sloper, Borsalino hats, Anthony Burgess, Cher, first editions, Flann O'Brien, Guinness, Hattie Jacques, John Cage, Kim Kardashian, Lego, Moby-Dick, numismatics, perfume, pianos, Princess Grace, puns, The Ramones, Sally Rooney, Stanley Unwin, Star Wars, waxworks or Zylo spectacles. Endlessly reinvented and exploited, Joyce emerges as a ubiquitous, indispensable and ruthlessly commodified Everyman. As Rónán Hession puts it in his foreword, Collard is above all "good company". Whether you're a devout admirer or wary newcomer, this surprising, unconventional handbook offers an entertaining prompt to dive into the depths of Joyce's ever-expanding universe with a new awareness that it is very much our own.