As a business coach and strategic advisor, John K. Jennings works with clients who are all passionate about their businesses. In Your Baby Is Ugly: 10 Truths Business Owners Need to Hear and How to Over-come Them John holds up a mirror so readers can take a hard look at their own babies. Rather than simply stating that there is a problem, Your Baby is Ugly teaches readers to identify the problem, build a strategy to address it, and overcome it. Through these steps, your business will come out victorious - and no one will have to tell you that your baby is ugly.