The desire for and pursuit to control the world around us both professionally and personally are at the top of most people's objectives and efforts. And yet we frequently struggle with misaligned and misunderstood forms of power in an attempt to garner this influence. The power of influence is very different from positional or authoritative power and creates very different scenarios and outcomes when it is engaged. At its core, it's first about being before doing, which is about authenticity-guided by a set of principles versus rules or strategies. In this space, you develop a presence-clarity, confidence, and courage-that allows you to engage in a profound and intentional way that shifts the dynamics in your personal and professional life.