One of the most destructive myths about creativity is the idea that we need to wait for inspiration. But as artist Chuck Close said, "Inspiration is for amateurs--the rest of us just show up and get to work." Whether you're a creative professional like a designer, writer, musician, or filmmaker, or an executive, engineer, teacher or salesperson, this book will show you how to "prime the pump" of your creativity, overcome the blocks, and deliver great ideas when you need them the most.