The fact is that simply increasing the bottom line year after year isn't enough to keep most businesses competitive. Seasoned and experienced business managers know this. The best organizations don't just grow, but they accelerate their growth. Through an aggressive and ever-evolving process of experimentation, trial and error, and strategic risk-taking, the executives who make the biggest difference and increase their company's market share find a way to make their companies grow faster.

That's exactly what you'll learn inside the pages of this book. The author, John McNulty, has developed a proven methodology that's more than just theoretical. "Desired Future State" has led him straight to the top of some of the world's most successful brands, and it can do the same for you. You'll discover both the high-level models and real-world scripts and examples for moving your organization to the top.