nty five year quest in technology sales. For the first fifteen years he achieved the maximum results with the minimum amount of effort. This led to career stagnation and eventually financial ruin. At forty years old he found himself flat broke and at a personal crossroads. He was forced to face the error in his ways and formulate a plan for career salvation. He joined an early-stage start-up, reinvented himself, and became obsessed with greatness. In just eight years he climbed the ranks from individual contributor all the way up to VP of sales, and built enough wealth through the process to comfortably retire. He wrote this memoir to explain how he did it, to share insights on his missteps and triumphs, and to capture the ten essential lessons he learned along the way.