ancial service industry, Brant Shrimplin was living what seemed to be a perfectly successful life. But after seeing his father diagnosed with Parkinson's disease and losing a close friend to ALS in short succession, his entire perspective changed.

Forced to confront life's fragility, Shrimplin was newly determined to put the most important things first. Through a great deal of soul-searching and introspection, he learned that true fulfillment was only possible if you had a purpose and were determined to create an impact. As soon as he became aware of this simple truth, Shrimplin realized he wanted to share his message as widely as he could.

In Stop Hitting Snooze, Shrimplin offers a blueprint for executives and entrepreneurs to find a better sense of purpose in order to live a life of greater impact. Sharing hard-won insights on redefining happiness, nurturing relationships and transforming through an "attitude of gratitude," he provides actionable strategies with the conversational approach of a close friend.

Full of firsthand lessons learned from entrepreneurs like Sir Richard Branson, Stop Hitting Snooze is a wake-up call to the already successful on the importance of leaving the world a better place than they found it.