7Digitally Transforming the Mortgage Banking Industry goes far beyond the typical mortgage industry one-size-fits-all "best practice" advice. It provides a clear explanation of the necessary cultural and technological transformations to create high customer satisfaction, improved employee retention, lower costs and increased profit in varying business models.

Jim Deitch looks at the financial industry and its challenges though many different lenses that refract what most people see as a simple beam of white light into a wide range of wavelengths. For this book he has interviewed twenty-five high performing "maverick" CEOs who, like Jim, can see colors and opportunities invisible to most people. In addition to a powerful conceptual framework for the future, Jim provides fascinating exemplar stories of the good and the . . . not-so-good.

Pre-publication praise for Digitally Transforming the Mortgage Banking Industry by industry CEOs follows:

"Digitally Transforming the Mortgage Banking Industry" addresses the path forward for the Mortgage Banking Industry. It is written by a Chief Executive Officer and Entrepreneur, for "C"-Level Executives."

"Informative, well researched and entertaining... with a clear roadmap for increased profit and customer satisfaction excellence."

"A powerful read on the industry that will surely inform mortgage professionals on how to embrace technology and change company culture, all with a view to achieving customer satisfaction."

"The book is written from the eyes of an industry CEO, for industry CEOs and their teams."

"Jim builds a conceptual model to digest the rapid advance of technology and how to apply it as a "C" level executive. A clear road map to customer satisfaction excellence and outstanding profitability."

"Success in today's mortgage industry depends on the combination of intelligent process and advanced technology. A must-read for executives seeking to understand the future of mortgage banking."

"Simple yet informative, and conceptual yet practical, Digitally Transforming the Mortgage Banking Industry is a book designed to help a lender achieve best in class profits and customer satisfaction."

"Detailed, Powerful, and Concise. Read it and share it with your executives. Jim describes the future landscape of lending, and how to prosper in the coming Digital Mortgage revolution."

"If you're a leader in the mortgage industry or aspire to be one, this is a must read. Jim combines the expertise of current leaders with compelling data to help drive a successful approach in today's - and tomorrow's - mortgage market which is poised for disruptive efficiency improvement and to be well aligned with changing applicant demographics."

"An interaction with Jim on the mortgage industry is always an education. Th is book is no different, managing to take the thoughts and information garnered from the interviews and painting a clear picture that Mortgage executives can easily interpret and apply to their business and see actual results from it."