6'I deserve this.' 'This is my reward.' 'I'm allowed to treat myself.' Ever uttered these statements to yourself as you opened a bottle of wine at 5pm? If so, you're not alone. Women around the globe are buying and consuming alcohol at alarming rates never seen before. But is it doing us any favours? Is it really that treat or reward that we deserve? Lotta Dann thinks not. In The Wine O'Clock Myth, Lotta takes an in-depth and eye-opening look at women's drinking habits. Written through the lens of her own story and her work in the field of addiction and recovery, Lotta explores the privileged position alcohol holds in our society, the way the liquor industry targets women and the damaging 'Wine Mum' social media culture. She reveals the damage alcohol is causing to women physically, emotionally, and socially, and the potential reasons why so many women are drinking at harmful levels. She talks to a number of brave women who share detailed, intimate stories about their personal relationships with alcohol--stories that are at times brutal and heartbreaking, but also inspiring and heart lifting. The Wine O'Clock Myth is a powerful, important book that may well change the way you think about alcohol forever.