If UNCOMMODiFiED is just a book you read, you missed the point. If it is just a chat with a whiskey-drinking, cigar and pipe-smoking kind of guy, even a rather uncomfortable chat at times that will not be good enough. If it is just a candid conversation between you, me and my UNCOMMODiFiED mentors that stays on the pages of this book, that will not make any difference in your life. To be UNCOMMODiFiED, day-to-day, you must take the ideas, strategies, and examples you read and initiate positive and provocative actions that release the best version of yourself, the unique Homo sapien you are designed to be.

Being run of the mill. Being ordinary. Being mundane. Not an option for me. And, as you will discover, these traits are not options for the UNCOMMODiFiED provocateurs whom you will meet on your journey with me. Along the way, you will encounter some of the people who have caught my attention over the years in both mystical and magical ways. They are inspiringly different, positively provocative, utterly unique, and outstanding in their approaches to possibilities and problems, how they lead and work, and how they live their lives. They stand apart in the best, most positive ways, in ways that can be transformational for all of us. They are beckoning all of us to NOT surrender our uniqueness and NOT give into homogeneity because they know that this surrender will ultimately and utterly infuse our veins with the anesthetizing power of sameness.

REVIEWS & THOUGHTS ...

"Windsor writes with welcome verve, his prose continually backing up his arguments in favor of standing out. "Rage at the cage," he writes, of the individual prisons in which our true selves may languish, "And annoy the hell out of your prison guards." The advice is warm and frank, as Windsor acknowledges the hard work of leaving one's comfort zone and tasks readers with taking an unflinching look at themselves, their choices, and the "untruths" that we may tell ourselves to justify not making changes, like "Just keeping your head down will get you noticed." With persuasive power Windsor anticipates and addresses excuses that readers might muster. Above all, through fresh tools (like the three Rs, "Reality, Responsibility, and Response") and probing questions, Windsor convincingly champions standing out from the crowd in a positive way. Takeaway: Unorthodox but inspiring guide to standing out rather than being a "commodity." ... PUBLISHERS WEEKLY - BOOKLIFE REVIEW

"Buy and read Uncommodified by Tim Windsor. Have a friend who is a breath of fresh air to you? Irreverent, salty, witty, outrageous, vulnerable, wise and refreshingly direct? If you do, you will love this book. If you don't - you need to get out more - but if you can't - invite this book in as a new friend. But be aware, this friend/book is a goad - not a salve, smelling salts - not perfume, the eagle who kicks you out of your cozy nest - not the mother hen who nestles you under her wings. I got mine Friday night (October 13, 2023, at Tim's amazing book launch party) and finished it Sunday evening. As I turned the last page, I was already starting to miss its presence. Good news for me - all my dogeared pages, highlights and notes will remind me of my friend for weeks to come." ... BRADY WILSON (Thought Leader, Author, & Co-Founder of Juice Inc.)