Everyone wants to win. Everyone wants to be successful.

Win, Win, Win! brings a new dimension to the well-known Win-Win approach. It will help you achieve success more often, both short- and long-term, in internal and external company negotiations.

Written by an expert with over 30 years of experiencing Win-Win firsthand, this book is a must -have guide to gaining favorable results in any business situation.

It first explores the power of the traditional Win-Win concept, with its predictions for any negotiation.

Then the book introduces a new dimension-the Mutual Win. This improved, expanded model uses the Win-Win-Win Pyramid-explained in Waterhouse's lucid and humorous voice-to ensure even better results and a positive outcome every time.

With the book's real-life case studies, hands-on advice, and top tips on how to get the most doubting Adversary to the table, you will be inspired to apply Waterhouse's practical and enlightening methods to your business from tomorrow.