1Passion, tradition, perfection and the highest levels of technical sophistication - all this is represented by the name of IWC Schaffhausen. Its head office and principal production site in Schaffhausen are the result of one of the most interesting stories about the foundation of a company in the watchmaking industry. Now you may read it in a sumptuously produced book with over 500 illustrations. A luxurious volume with outstanding photographs and a lively text, containing a wealth of background information and fascinating incidental facets, which will appeal not only to collectors and specialists but to all watch enthusiasts. And let yourself be carried away into an enthralling world of time written by bestselling author Paulo Coelho exclusively for IWC and illustrated by the gifted drawing artist Enki Bilal.