Alex Steinweiss. the Inventor of the Modern Album Cover
Alex Steinweiss. the Inventor of the Modern Album Cover
Reagan, Kevin
product information
Condition: New, UPC: 9783836557764, Publication Date: Tue, September 1, 2015, Type: Hardcover ,
join & start selling
description
9

"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." --Alex Steinweiss

Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.

Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.

The book includes Steinweiss's personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

About the series

Bibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe!

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

FGTeeV Presents: Into the Game!

by Fgteev

Hardcover /Hardcover

$17.99

Pre-Handwriting Practice

by Thinking Kids

Paperback /Paperback

$4.49

Evil Thing: A Villains Graphic ...

by Valentino, Serena

Paperback /Paperback

$11.24

listens & views

BRITISH STEEL (BONUS TRACKS) (RMST)

by JUDAS PRIEST

COMPACT DISC

out of stock

$12.99

BAILE BONITA (DIG)

by DAVIS,CHRIS

COMPACT DISC

out of stock

$13.99

NOSTALCHIC (DIG)

by LAPALUX

COMPACT DISC

out of stock

$14.99

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.