Cross-cultural journalist Clare O'Dea goes in search of the truth behind the 10 clich s that clothe modern Switzerland. Her examination of the facts and real people of this unique nation reveals a complex and dynamic land, whose citizens are often poorly served by the assumptions we make about them, which include:
- The Swiss Are Neutral
- The Swiss Are Xenophobic
- The Swiss Are Rich
- The Swiss Are Swiss
- The Swiss Are Crooked Bankers
- The Swiss Are Boring
- The Swiss Are Sexist
- The Swiss Helped the Nazis
- The Swiss Have the Perfect Democracy
- The Swiss Are Brilliant