This first comprehensive survey of Joseph Kosuth's work with public media centers on his pioneering project The Second Investigation (1968-74). This indexical work takes the form of anonymous advertisements in media--newspapers, magazines, billboards, television--based on a taxonomy of the world developed in the early nineteenth century by Roget for use in his thesaurus. Marking the start of Kosuth's sustained engagement with public media, this work anticipated the media orientation of New York postmodernism beginning in the late 1970s.
Featuring a significant reexamination of Kosuth's work with language and media by art historian John C. Welchman, an appendix by art historian Gabriele Guercio, as well as the artist's own reflections on art and media, the book is richly illustrated with unpublished material from the artist's archive along with documentation of the artist's eponymous 1997 exhibition at the MIT List Visual Arts Center and his 2004 retrospective at the Van Abbemuseum, Eindhoven.