re. If you're trying to figure the Japanese out, this book provides another important piece of the puzzle."--Terrie Lloyd, Founder & Publisher, Jap@n Inc.; CEO LINC Media, Tokyo

In Japan: A Guide to Traditions, Customs and Etiquette veteran Japanologist Boye Lafayette De Mente unlocks the mysteries of "Kata"--the cultural forms that shape and define Japanese etiquette, character, and world view to this day.

These forms are responsible for creating the unique traits and talents which distinguish the Japanese people. Kata governs virtually all interactions in Japan and remains the key to understanding Japanese customs, business etiquette, and daily communication.

De Mente's 70 essays include:

• "The Art of Bowing"

• "The Importance of the Apology"

• "The Compulsion for Quality"

• "Exchanging Name Cards"

• "The Dangers of Speaking English"

• "The Ritual of Tea"

In these short, clear essays, De Mente unravels the complexities of Japanese culture by exploring the origin, nature, use, and influence of Kata in Japanese life. By delving into Japanese history and the collective Japanese psyche, readers will experience the modern expressions of this ancient culture and specific way of thinking.