Muchas compa as no se diferencian y a n si lo hacen, fallan en comunicarlo efectivamente.

Cuando un cliente no percibe diferencia, decidir por precio. Por eso, en este libro aprender c mo construir y comunicar su diferencial, para dejar de competir por precio. ste es un libro de diferenciaci n, de c mo convertir un negocio promedio en un negocio extraordinario, de c mo alejarse del bullicio y ser memorable.

El problema no es costar m s, sino que el cliente no entienda por qu , pues no todos quieren comprar barato. Los precios bajos son una forma de competencia muy exigente y peligrosa, pero sin duda una alternativa atractiva para cierto tipo de clientes.

ENGLISH DESCRIPTION

Differentiation sales manual based on differences in quality without including price-reduction strategies.

Many companies don't differentiate themselves, and even if they do, they fail to communicate it effectively.

When clients don't notice a difference, they decide based on price. This is a book about differentiation, about how to convert an average business into an extraordinary one, about how to get away from the hubbub and be memorable.

The problem isn't costing more, it's if the customer doesn't understand why, since not everyone only goes for whatever's cheapest.