Bimbo. Al Grano / From the Grain
Bimbo. Al Grano / From the Grain
Cherem, Silvia
product information
Condition: New, UPC: 9786073821827, Type: Paperback ,
join & start selling
description
e, Juan Jorba y la historia de una de las empresas más emblemáticas de México.

Silvia Cherem reconstruye una historia sin paralelos que permite al lector adentrarse en la filosofía social de Bimbo, conocer los secretos del éxito y atestiguar los problemas que tuvieron que enfrentar derivados de la severa competencia, así como las rupturas en el equipo, los vaivenes sexenales y el paso de la estafeta a las nuevas generaciones.

La autora rescata la voz y el temple de los entrevistados, personajes que con escaso capital pero con una increíble dosis de talento, lograron lo que nadie imagino: hacer realidad el sueño de un idealista que acarició utopías y alcanzó cumbres, bajo la consigna del trabajo arduo, la disciplina férrea y la inconformidad constante.

ENGLISH DESCRIPTION

Lorenzo Servitje, Roberto Servitje, Juan Jorba, and the story of one of the most emblematic companies in Mexico.

Silvia Cherem pieces together an unparalleled story that allows the reader to venture into Bimbo's social philosophy, know the secrets of their success, and witness every difficulty they faced on account of their brutal competitors, as well as fractures in the team, political swings, and the passing of the baton to a new generation.

The author rescues the voice and temperance of those she interviewed, people who had very little capital, but a great deal of talent, and managed to do the unimaginable--make an idealist's dream come true, someone who caressed utopias and reached the top under the banner of hard work, strict discipline, and constant nonconformity.

reviews

Be the first to write a review

member goods

No member items were found under this heading.

notems store

50 Simple Truths For A ...

by Singleton, Andrew, Jr.

Paperback /Paperback

$12.00

How the Mafia Saved My ...

by Duren, La'que

Paperback /Paperback

$17.62

Plenty: A Memoir of Food ...

by Howard, Hannah

Paperback /Paperback

$11.21

listens & views

DOWN HOME GIRL (BONUS TRACK) ...

by OLD CROW MEDICINE SHOW

COMPACT DISC

out of stock

$5.49

THANKS IN ADVANCE

by BELLER,BRYAN

COMPACT DISC

out of stock

$15.49

LE TOP 25 (HOL)

by NICHOL,JEAN

COMPACT DISC

out of stock

$27.99

ALL THAT WAS HAS GONE ...

by NORTHERN UPROAR

COMPACT DISC

out of stock

$19.25

Return Policy

All sales are final

Shipping

No special shipping considerations available.
Shipping fees determined at checkout.