0The five-step method presented in E-X-I-T-O will help you develop a customized content plan for drawing your audience to your website and social platforms.

Various marketing planning methods, such as the four 4 P's (place, price, product, promotion) already exist. Nevertheless, in the twenty-first century we need a new model for creating successful marketing strategies that incorporate new technologies, innovation and content marketing. In addition, we need a model to reflect the rising importance of Latin America.

PMP author Joe Kutchera explains how comapnies can become better storytellers and create... read more and view video summary

Also by Joe Kutchera (in English)

Latino Link

Building Brands Online with

Hispanic Communities and Content

An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They