This is the only autobiographical text written by designer Giorgio Armani, in which he speaks about himself, his youth, his early career, and the people close to him, and shares his ideas about creativity and what fascinates him in today's world.

Based on the official illustrated book released by Rizzoli in 2015, this unfiltered text has been revised and updated by the author and is accompanied by personal photos. The book tells an intimate story and chronicles the beginning of a great era for Italian fashion. Starting from Milan's extraordinary energy in the 1960s up until the most recent events for which Armani has taken a stand through his work, his thinking has always been, and continues to be, consistent and straightforward.