es a foundation for the study of gender, pop culture, and media. This newly updated edition is comprehensive and interdisciplinary, providing both text-book style introductory and concluding chapters written by the editor. The text includes eight original contributor chapters on key topics and written in a variety of writing styles, discussion questions, additional resources, and more. Coverage includes:

- Foundations for studying gender and pop culture (history, theory, methods, key concepts).
- Contributor chapters on social media, technology, advertising, music, television, film, and sports.
- Ideas for activism and putting this book to use beyond the classroom.
- Pedagogical features.
- Suggestions for further readings on topics covered and international studies of gender and pop culture.

Gender and Pop Culture was designed with students in mind, to promote reflection and lively discussion. With features found in both textbooks and anthologies, this sleek book can serve as a primary or supplemental reading in courses across disciplines.