o you get people to release their innate creativity? The Characters of Creativity has all the answers. This book helps organisations and individuals to understand and support the creative process in the workplace. It is a practical guide designed to help managers and leaders understand how to effectively support and manage creative colleagues in a commercial organisation.

The book presents caricatures or archetypes of different types of creatives (Picky, Molotov, Solo, Artiste, Fibber, and Playful, to name a few), which help readers to identify and understand the different approaches and needs of creative individuals in the workplace.

For instance, Solo doesn't like teams.
Artiste hates having work evaluated.
Molotov is convinced it's always management's fault.
Picky loves having just one final pick at a non-existent problem.
Fibber assures you the work will be finished by Friday.
Playful turns everything into a game.
Wobbly's insecurities tempt you to become an amateur psychotherapist.

Whether you're a manager of creatives, a colleague of creatives, or simply creative yourself, chances are you recognise some of your colleagues or team members in this. If so, The Characters of Creativity is your go-to guide. The book offers specific strategies and techniques for releasing creativity.

* A practical guide to the complex world of creativity.

* Turn strategy into creativity and find out what management tools work for creatives.

* Learn how to create a professional environment that stimulates creativity and innovation.

* Grow the fertile ecology in which creativity flourishes.