3**2017 overview update, based on feedback from readers: The purpose of this update is to make sure it's super clear what this book is and what it is not. Please read this before you buy the book to avoid any misunderstandings. If you are looking for an in-depth guide to the art of hospitality revenue management, this is not it. In short, what inspired me to write this book was my frustration at not being able to find a simple book that explains revenue management in a way that anybody can understand. It does not matter whether you are already an experienced revenue manager, just starting out, or someone who just wants to learn more about the profession; regardless of what stage of your revenue management career you are at, you will find valuable, practical ideas in this book that will help you thrive. **Being a revenue manager in the hotel industry requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to these questions are more than attainable-they also illuminate a set of simple rules that every revenue manager can follow.In this book, Johan Hammer invites you behind the hotel reception desk, where he'll explain the timeless principles he puts to practical use everyday in his position as a Revenue & Distribution Specialist. With over 10,000 hours of hospitality experience, he has not only asked the same questions you have countless times, but has answered them enough to write rules that prove successful and are so simple that even the newest revenue managers can follow them to become a Revenue Superstar.