UNLOCK THE POWER OF STRATEGY

Strategic thinking is an essential life skill that business leaders, entrepreneurs, and marketing strategists have mastered for business success. If you're new to this way of thinking, you might feel bogged down with academic texts and esoteric theories. But it doesn't have to be that way.

Using decades of experience as a strategy advisor, Sunny Bindra delivers a simple and practical method for thinking about and applying strategy to your business and life in Up & Ahead. Written to deliver deep insights with an easy and natural light touch, without any unnecessary theory or jargon, Bindra's book distills strategy into four manageable steps:

1. DIAGNOSE: What's really going on in our world and what we need to become

2. POSITION: Where we choose to play and how we think we might win

3. INSPIRE How we will explain this to our people and excite them with it

4. ACT The concerted action sets we need to make this strategy happen

Even if you have learned strategy formally, Up & Ahead will help you unlearn all that was unnecessary, so that the necessary can take prominence.