The prospect of being watched by millions of viewers around the globe can be terrifying.

What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand.

This best-selling book's unique approach to crafting an on-camera presence was developed from time-tested insight. It provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image.

Content Included:
* Choosing the Right Outfit for Your Next Camera Appearance
* Develop Color Consciousness and Learn Makeup Basics
* Capitalize on Body Language and Build Confidence
* 23 Quick Tips for TV Success

The author distills from years of camera-facing anchoring of news and special reports on Bloomberg TV, CNBC and other networks. And from over a thousand interviews conducted, he has seen every conceivable mistake committed by the interviewees.

Leave nothing to chance. Meet your new persona in The Art of Executive Appearance.