to take action is rarely easy, and yet success in business relies on being able to do this each and every day. We want people to buy from us, respond to our emails, click on our website, fill out forms, turn up on time, and work hard. So why is it so difficult? What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable, and fun. Drawing on the best behavioural research, influencing expert Bri Williams has created fifty visual models to help you: - avoid working on the wrong problem - convert ideas into action - move the unmotivated When you change behaviour, you change your world. WHAT PEOPLE ARE SAYING "Bri Williams is the Linnaeus of human behaviour. This is by far the best taxonomy of the different approaches to understanding human behaviour I have ever seen." - Rory Sutherland, Vice Chairman, Ogilvy, author of Alchemy "Bri Williams' new book does a wonderful job of distilling the best of behavioural science into simple, clear and actionable insights and (best of all) visuals." - Richard Shotton, author of The Choice Factory and The Illusion of Choice "Bri Williams has orchestrated a feast of helpful tools that work to identify and simplify what it takes to change human behaviour - the behaviour of others and, just as critically, our own." - Sam Tatam, Global Principal Behavioural Science, Ogilvy, and author of Evolutionary Ideas "Bri's marvellous book makes behaviour change highly accessible, highly practical and highly enjoyable too. This book will help you solve almost any problem you or your business face." - Chris Rawlinson, Founder, 42Courses